6 Things to Check before Naming Your Business
We all know how the name is the first thing that people hear about your business. Then, how come people don’t put in as much thought as they should into making this decision of utmost importance? Here are six aspects for you to consider, before you choose the name of your business:
The Target Audience
We all know what they say about the importance of having a clear target audience in mind when starting a business or launching a product, right? Well, the importance of target audience cannot be negated when it comes to the naming of the business even. When choosing the name, it is imperative for your choice to resonate with the people you are trying to reach out to. If you choose a name that’s too “modern” for a target audience of baby boomers, for example, then don’t be surprised if you don’t end up getting the kind of attention that you initially expected.
Music to the Ears
If you think about it, it is of utmost importance for the name of your business to sound good when it is said aloud. Why? Well, isn’t it obvious? The name of your business will need to be repeated in marketing videos and daily conversations, so it is necessary that it is something that people like. On top of that, you need to ensure that the name is easy to utter and does not involve any kind of a tongue twister for the people to contend with. The easier it is to speak the name of your business, the easier it will be for the people to remember.
When choosing the name for your business, it would be worth it for you to keep an eye on your competition as well. When we talk about “standing out in the competition”, the fact of the matter is that it is necessary to accomplish that on all fronts, include the business’ name. There can be no better chance for you to get your creative juices flowing so that the name of your business is unique, as compared to the names of your competitors, such that it immediately stands out to potential customers. One thing to notice, however, is that the offerings of your business will need to do justice to the uniqueness of the name as well.
Consider the Future
Suppose that you might be starting your business off with a singular offering, initially, but plan to incorporate a lot more in the future. Under such a scenario, it is imperative for you to not name your business after that singular offering. Why? Well, considering the expansion plans that you might have in mind, the name of the business might not be able to do justice to all that the business might have to offer in the future. This appears to be even more important when you consider how there can be nothing worse for a business than to have to change its name when it is in the period of growth, for the results can be disastrous.
Bounce the Idea Around
When it comes to choosing the name for the business, remember that you’re not alone for there are a number of sources from where you might be able to get some much valued feedback. The name might sound absolutely wonderful to your ears, but yours won’t be the only ears that the name is supposed to be for, right? It is important, therefore, for you to bounce your idea around to your friends and family members so that you might be able to get their inputs on the matter. You might even consider holding a public survey to know, beyond reasonable doubt, how well the name of your business will do with the general public.
Meaning and Value
Among the need for creative juices and all, it’s of utmost importance for your business to have such a name that adds some value to it. What this means is that the name has got to have some meaning attached to it. There’s no use in having a name that’s creative but fails to add meaning and value to your business. Remember: the name is the first thing that people will get to know about your business. It is essential, therefore, for the name to be not only unique and creative but to also present a decent description of the nature of the business as well.
It’s recommended for you to put great thought into your business’ name for you’ll reap the benefits of it for a long, long time!