- Issue #5 January 2019 -

Are chatbots able to give legal advice?

Chatbots, which use AI to answer simple questions from people wanting to learn more about a subject, are already being adopted in industries ranging from banking to medicine.

Now chatbots are making headway in the legal profession as a way to answer basic questions from clients and free up lawyers to deal with more complex matters. In some cases, the users are consumers who cannot afford legal advice. One of first legal chatbots was DoNotPay, which was developed by the Stanford University student Joshua Browder and has saved thousands of motorists a total of $13m in parking fines.

Chat bots as marketing agents for Law firms

Chatbots are a promising advancement in artificial intelligence (AI), and law firms should not leave themselves out. This new form of AI has snuck up on the internet the past few years, now heading forward at full force in 2019 to change the flow and structure of various roles in the legal world.

Chatbots are a promising advancement in artificial intelligence (AI), and law firms should not leave themselves out. This new form of AI has snuck up on the internet the past few years, now heading forward at full force in 2019 to change the flow and structure of various roles in the legal world.

The rise of Alternative Legal Service Providers

Technology has enhanced how humans communicate, and the internet in particular is creating new forms of competition for traditional law firms and lawyers. In recent years, the advent of alternative legal service providers (ALSPs) has created an entirely new level of competition for law firms that traditionally practice in particular geographic areas and for particular types of clients.

Whether it is a personal injury law firm, one that specializes in contractual negotiations, immigration, and virtually any other area of practice, ALSPs are having a significant impact on legal practices across the nation.

What Should Lawyers Know About Voice Search?

Voice search is on the rise. Law firms that value search engine optimization (SEO) must adjust their marketing strategies so voice-first devices like Amazon Echo and Google Home.

For a long time, people have been typing as few words as possible into search and perusing the list of results to find the information they need. For example, if someone wished to speak to an employment attorney about a wrongful termination claim they wanted to file, then they searched for “employment lawyer” or “employment law firm.” Search marketers would pinpoint the best keywords and work on getting their websites ranked the highest for those terms.

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