5 Tips to Reduce Legal Risks in Social Media
Social media poses a great opportunity for businesses to reach out to their target market, engage with potential customers, and generate valuable leads through various social media campaigns. However, there are certain risks associated with this ever-growing platform. The tips included here unveil the methods to combat the most common legal risks when using social media.
Tip # 1: No False or Unregulated Advertising
Observe all your advertisements with a close eye before posting them on Facebook. Make sure that you are not advertising something with misleading content, and that the content of the ad follows the federal guidelines of advertising on social media.
Tip # 2: Hire a Business Litigation Lawyer to Guide You
A business lawyer will be able to review online activity and point out the potential threats that your company might face. They can also help you set down certain guidelines that all employees should follow in order to prevent social media risks.
Tip # 3: Educate Your Employees Not to Share Company’s Content Online
Disclosure of any confidential information by the employees, willingly or otherwise, must be dealt with. Have specific guidelines in place as to what can and cannot be posted, and educate your employees about them. Also, be clear about the repercussions of sharing confidential information to discourage them from doing so.
Tip # 4: Avoid Defamation
Any false claims about a competitor that can harm their reputation are categorized under defamation. Avoid posting any personal “opinions” about your competitor on social media, as this can be proven as a statement in court, and lead to nasty lawsuits.
Tip # 5: Share Carefully—Beware the Copyright Infringement Issues
If you are posting creative content without the permission of the owner, it will constitute as copyright infringement, and your business may become legally liable. Make sure that you have the permission of the creative author(s)/artist(s) before you post their work online.
If you need more help regarding the social media risks, contact us. Our panel of expert lawyers will be happy to help you.